基本内容

美国市场营销协会，由致力于营销实践和教学的人士组成的非营利专业组织，为参与市场营销实践、研究和教学的人士提供了一个信息发布、知识共享的平台。它在世界范围内拥有38，000名会员。

捕捉最新市场营销动态，发布最新市场营销研究成果是协会的宗旨，协会陆续出版了《营销学杂志》、《营销研究杂志》以及一份每月两期的新闻快报，帮助营销人员掌握最新的营销学知识。

协会主要是为营销人员提供一个开放、自由的平台，为他们提供最新、最全的市场营销信息、知识等，帮助他们解决实际中遇到的问题；协会还会不定期举办营销人员培训，教授营销人员关于市场营销的专业知识、基本技能等；协会还为营销职业树立道德规范标准，得到美国企业界的普遍认可。

美国市场营销协会在美国营销界占有举足轻重的地位，无论是营销思想的革新、或是营销人员的培训方面，它都走在营销学界或业界的前列。而协会为营销行业所树立的道德规范，更是成为美国营销从业人员约定俗成的行业行为准则。About the American Marketing Association The American Marketing Association (AMA) is the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day for information/resources, education/training and professional networking. AMA members are connected to a network of experienced marketers nearly 40,000 strong and include leading marketing academics, researchers and practitioners from every industry.

AMA offers highly acclaimed seminars, workshops and Hot Topic events focused on the immediate needs of marketers, as well as trends shaping the future. AMA’s website, MarketingPower .com, is the everyday connection to marketing data, articles, case studies, best practices and a robust job bank. The AMA also is the source for the field’s top magazines and journals, including Marketing News. AMA professional and collegiate chapters and special interest groups keep members in touch with the best people and the best practices.

AMA magazine

Marketing Management

**Designed to serve busy executives, Marketing Management focuses on strategic marketing issues that marketing managers face every day. Our pages are packed with expert insights from today’s thought leaders as well as case studies and interviews with marketing executives. Published six times a year, Marketing Management sheds light on hot topics—like brand management, CRM, marketing technology, global marketing, B-to-B, services marketing and digital marketing—to help managers keep pace with this rapidly changing field.

Marketing Research

Marketing Research is tailored specifically to managers of marketing research activities. Researchers and managers count on this quarterly resource to help stay on top of current methodologies and issues, management concerns and the latest books and software. Inside you’ll find in-depth analysis of research applications and heated debates that challenge conventional ideas about the state of marketing research today—and tomorrow.

Marketing Health Services

Marketing professionals looking for new ways to market their healthcare organization need look no further. Marketing Health Services, a quarterly magazine specifically aimed at senior-level healthcare marketers and managers, offers targeted information, practical strategies and thought-provoking commentary to help achieve your goals and shape your vision.

Marketing Health Services tackles some of the biggest issues facing healthcare marketers today, including e-health, DTC marketing, legislative developments, healthcare ROI, and database marketing. Regular features include revealing case studies as well as roundtables with the leading thinkers in this constantly changing field.

History of the American Marketing Association　The roots of the American Marketing Association can be traced to the early 1900’s when the National Association of Teachers of Advertisers and American Marketing Society, comprised of marketers and marketing researchers, merged to bring together all marketers, across all specialties to collaborate and inspire one another.

Read more about the history of AMA below:

1915 - National Association of Teachers of Advertising (NATA) founded from the annual convention of the Association of Advertising Clubs of the World in Chicago (June)

1931 - American Marketing Society (AMS), comprised of marketing and marketing research practitioners, forms in New York

1933 - NATA becomes the National Association of Marketing Teachers (NAMT)