菲拉特
菲拉特 Filarte品牌是,历经50年发展历程的FILARTE品牌,现已成为一家集设计、生产、营销于一体的现代化国际品牌公司。本词条还介绍了菲拉特Filarte的产品品种及产品优势。
基本信息
- 中文名
菲拉特
- 外文名
Filarte
- 著名设计师
MARZANI创立的
- 程序
设计、生产、营销
品牌历史
让每一款面料成为纺织艺术品——MARZANI
1960年,意大利BIELLA地区纺织产业进入高速发展黄金期,著名设计师MARZANI先生准确洞悉了纺织业的发展前景,创立了“FILARTE”品牌。以经典、时尚的产品,赢得了市场的普遍认可,并成为高级定制专用品牌。
1980年,MARZANI其子GIACOMO顺利考入意大利知名纺织高校I.T.I.S. QUINTINO SELLA深造,并以优异的成绩被意大利著名纺织企业LANIFICIO FILA录取,成为其公司的设计中坚。对颜色、时尚和趋势的过人见地使GIACOMO早早确立了在意大利纺织设计师领域独特的个人地位。此后,GIACOMO又相继在意大利最知名的纺织品品牌——BARBERIS CANONICO和ZEGNA公司担任首席设计师。
1996年,亚平宁最具发展前途的设计师GIACOMO子承父业,接手FILARTE品牌。在继承其父产品开发理念的同时,更融入天然、生态、功能理念,完美诠释了经典和时尚内涵。
历经50年发展历程的FILARTE品牌,现已成为一家集设计、生产、营销于一体的现代化国际品牌公司,并成为PRADA、HUGO BOSS、ZEGNA等知名服装品牌的重要供应商。
Let Every Piece of fabric Become Textile Art------MARZANI
In 1960, textile Industry of Biella entered into period of rapid development. Mr. MARZANI, a famous designer, recognized accurately the prospects of textile industry and established the brand of “Filarte”, which won universal acceptance from the market with its classic and fashionable products and became the exclusive brand for “Made-to-Measure”.
In 1980, GIACOMO, son of Mr. MARZANI, successfully entered the well-known textile university I.T.I.S. QUINTINO SELLA and later on he was employed by the textile enterprise LANIFICIO FILA with excellent achievements, becoming the backbone designer of the company. With his extraordinary insight of color, fashion and trends, GIACOMO displayed his uniqueness in the special field of Italian textile designers. Since then, he has also worked as the chief designer in BARBERIS CANONICO and ZEGNA.
In 1996, as the most promising designer of Apennine Peninsula, GIACOMO took over his father’s business and began to operate “Filarte” brand. In addition to the heritage of his father’s innovating concept, GIACOMO integrated the natural, ecological and functional concepts together, thus perfectly interpreted the essence of classics as well as fashion.
Over 50 years’ development, Filarte has become a modern company of international brand, incorporating design, production and marketing together and has become an important supplier for world-famous garment brands, such as PRADA, HUGO BOSS, ZEGNA,etc.
现状
品牌追溯到上世纪60年代,意大利比埃拉(BIELLA)地区的精纺产业基本形成地区规模,并在国际市场上取得成功。FILARTE[菲拉特]品牌创始人Marl Zaine[马尔.扎尼]是意大利著名纺织面料设计师,尤其擅长精纺面料花型设计,在当地具有“纺织艺术家”之称,Marl Zaine以此寓意创建了菲拉特高级精纺面料品牌。其通过多年的经验积累,并利用其过人的天赋在很短的时间内就获得了巨大的成功,其产品获得诸多顶级品牌采用。 FILARTE一直致力于制造高级精纺面料,原料全部采用世界公认的最优秀的欧标澳大利亚超细美丽奴羊毛,产品在SUPER 110’S SUPER130’S、 SUPER150’S有较大的优势和竞争力,也是品牌的主力品种。
FILARTE Overview
FILARTE can be traced back to the 1960s when Worsted Fabric Industry was forming a certain scale in BIELLA, Italy and had achieved great success in the international market. As the originator of FILARTE,Marl Zaine was known for a fabric designer because he was skilled at designing the worsted fabric pattern. Based on his reputation as "Textile Artist" in the local area, he founded FILARTE senior worsted Fabric brand. In a very short period of time, a great success has been made owing to years of experience and his immense talent. The products have been adopted by a great number of world top brands. FILARTE has been striving to develop first-class worsted fabrics,whose raw material comes from excellent superfine Australian Merino Wool. At present, FILARTE, in comparison with other similar brands, occupies the more advantageous positon in SUPER 110’S、SUPER 130’S、SUPER150’S.
优势及服务
1、原料
A、全部采用欧标(super110S及以上)的澳大利亚超细美丽奴羊毛,通过一年两次公羊毛开招标采购。B、欧标羊毛:纤维长度长,纤维强度高,净毛率高,白度好等特点,采购价格较国内使用的普通澳洲羊毛原料昂贵。C、提供由国际羊毛组织授权《澳大利羊毛检测局》权威检测证书。
2、开发