人物经历

教育背景

2004年9月-2008年7月，北京理工大学，管理与经济学院市场营销系，管理学学士        

2008年9月-2014年7月，北京大学，光华管理学院市场营销系，管理学博士(营销)        

2011年8月-2012年9月，美国西北大学，凯洛格管理学院市场营销系，访问学者        

研究领域

网络营销，大数据营销，促销和定价，社会交互，贝叶斯方法，消费者选择模型  

科研成果

英文论文

(1) Sun, Luping, Xiaona Zheng, Meng Su, and L. Robin Keller (2017), “Intention-Behavior Discrepancy of Foreign versus Domestic Brands in Emerging Markets: The Relevance of Consumer Prior Knowledge.” Journal of International Marketing, 25(1): 91-109. (SSCI)  

(2) Cai, Yujie, Jian Han, Siqing Peng, and Luping Sun* (2016), “Volunteer High Performance Work Systems and Service Performance: An Empirical Study of Beijing Olympic Volunteers.” Frontiers of Business Research in China, 10(4): 605-635. (通讯作者)

(3) Ma, Yingying and Luping Sun (2014), “To Bid or Not to Bid? - Keyword Selection in Paid Search Advertising,” Asia Marketing Journal. 16(3): 23-33.

(4)Wang Xia, Luping Sun, and Hean Tat Keh,Consumer Responses to Variety in Product Bundles: The Moderating Role of Evaluation Mode，International Journal of Research in Marketing (SSCI) ,2013, 30(4), 335-342          

(5) Su Meng, Xiaona Zheng, and Luping Sun,Coupon Trading and Its Impacts on Consumer Purchase and Firm Profits,Journal of Retailing (SSCI),2014, 90(1), 40-61          

(6) Wang Ping,Luping Sun, and Luluo Peng,Modeling Product Attitude Formation Process in Online Word-of-Mouth,Nankai Business Review Internationa,2013, 4(3), 212-229        

(7) Zhao Zhanbo, Luping Sun, and Meng Su,How to Increase Online Visits and Sales? An Empirical Study on the Consumer-to-Consumer Online Stores,Proceedings of 2012 International Joint Conference on Service Sciences (EI),2012, 130-133        

中文论文

（1）孙鲁平，苏萌(2015), “汽车市场消费者自述偏好和实际偏好不一致研究——消费者知识视角”，经济管理, 第11期: 83-92.

（2）孙鲁平，陈宇新(2015), “定量营销研究中的离散选择模型及其研究进展”，营销科学学报, 11(4): 1-13.