编辑推荐

赛斯·高汀算得上是当代最有影响力的商业思想家之一，他的博客是目前世界上点击率和链接率最高的博客，多年被评为多个主题范围内“全球最受欢迎的一百个博客”之一。《小就是大》是赛斯八年来最优秀的博客文章、杂志专栏首次结集出版。赛斯·高汀在与读者分享那些发人深省的观点和故事时，贯穿了几条明晰的思想主线，而这恐怕都会影响人们的工作方式、购买行为以及看待这个世界的方式：小，就是新的大，因为大已经从一种巨大的优势转变为一种劣势.

内容简介

As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns fromFast Companymagazine and several of the short e-books he has written in the last few years. It includes:Clinging to Your Job Title?, The Persistence of Really Bad Ideas, The Seduction of 'Good Enough', and, Judging a Bookby its Cover Do Less.Small is the New Bigis packed with inspiring ideas: as Godin says in his introduction, 'I'm certain that you're smart enough to see the stuff you've always wanted to do buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen'.全球商业博客鼎力推荐，“即读即用”的商业书！本书首次将赛斯·高汀近10年来最优秀的博客文章、杂志专栏和电子书内容结集出版，这些内容都是最富爆炸性、最有启发性、最具传播性和操作性的商业思想。在本书的每一页，你都能找到发人深省的观点和故事，它们足以改变你的工作方式、购买行为及观察世界的角度。简单梳理一下，你会发现高汀的这些思想可以分为以下几个群落： 第一个群落——网络。高汀对于网络的思考早在15年前就已经开始！他在2003年关于网络发展的诸多预言如今正在一一变成现实。第二个群落——营销。高汀相信，未来最有力的营销途径是口碑，而在网络世界里建立口碑的方式将与传统社会截然不同。第三个群落——未来。高汀把我们拉上了时光的快车道，用最令人目瞪口呆的方式和我们分享了他眼中的未来。第四个群落——中国。这部分无疑会对中国读者具有特殊的意义。高汀从独特的角度提出了中国社会当前所面临的机遇。

作者简介

Seth Godin is the author of seven books that have been bestsellers around the world and have been translated into more than fifteen languages. He's been featured inThe Wall Street Journal, Forbes, Fortune, Fast CompanyandBusiness Week. Godin was singled out bySuccessful Meetings Magazineas one of twenty-one top speakers for the twenty-first century. BeforeSmall is the New Big, The Big MooandAll Marketers Are Liars, Godin wroteFree Prize Inside!,which Forbes picked as one of its books of the year (as did Fast Company). He is also the author of Purple Cow, the bestselling marketing book of the decade, and Permission Marketing.赛斯·高汀（Seth Godin）：雅虎前副总裁、高产的国际畅销书作者、当代最有影响力的商业思想家之一。《快速企业》（Fast Company）杂志专栏作家拥有当今世界上点击率和链接率最高的商业博客荣获“全球最受欢迎的100个博客之一” 1982年秋季，赛斯·高汀毕业于塔夫斯学院（Tufts University），获计算机科学和哲学学位，并获得斯坦福商学院MBA证书； 1983年-1986年，他担任SpinnaKer软件公司品牌经理； 1995年，高汀创办了Yoyodyne（最早的在线营销公司之一）； 1998年，他把这家公司卖给了雅虎，并担任雅虎特许营销副总裁； 2005年下半年，高汀开办了一个聚合推荐的网站Squidoo。 他写过的7本国际畅销书分别是：《许可营销》、《喷嚏营销》、《大红毡帽》、《公司进化》、《紫牛》、《免费力量大》、《行销人是大骗子》。

精彩书评

"Godin's collection is arranged alphabetically and was compiled mostly from his short, snappy blog, Fast Company column and e-books.... His riffs jump wildly, from the strategy of coming up with a cool name for your business to thoughts on polka music playing on elevators.... If you're looking for a jump-start, this is a good place to begin."-USA Today"Godin's keen insights on the nature of business in this early part of the 21st century are extremely practical and relatable. Though he's a big thinker, there's nothing eggheaded or esoteric in his writing.... He riffs on various factors affecting modern business: the Internet, time deficits, scarcity, the power of stories, the value of authenticity, the death of mass marketing, excellence, incompetence and how these things create challenges and opportunities for people and companies. For all Godin's savvy, the one thing he rarely gets credit for is his writing. The simplicity and clarity with which he conveys his ideas is assumed, but it's not easy to do, believe me."-Miami Herald1

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