商务英语阅读(上册)(第三版)
《商务英语阅读(上册)(第三版)》是2014年对外经济贸易大学出版社出版书籍,作者是国晓立 周树玲。
基本信息
- 书名
商务英语阅读(上册)(第三版)
- 作者
国晓立 周树玲
- ISBN
9787566310316
- 定价
23.00
- 出版社
对外经济贸易大学出版社
- 出版时间
2014.7
- 开本
185mm×260mm/
- 版次/印次
3/1
内容简介
学习语言的人都知道,语言的习得过程是由听、说、读、写组成的。听和说可以说只是机械的模仿阶段,而阅读可以帮助语言习得出现质的飞跃。它可以帮助学习者迅速扩大词汇量,将一门外语学活,并从思维方式得到训练从而加强语感。本书从世界著名经济报刊、论著、网站等资源精心选材,进行编排,目的是使读者提高英语阅读和理解能力,同时掌握一定的国际商务知识,了解经济领域的一些新动态;使从事国际商务的人士在较短时间内熟悉经贸领域专业词汇,提高语言技能,成为中国目前急需的复合型商务人才。
图书目录
Unit 1 International Trade1Fast Reading IUS Presses Japan on Farm Imports and India on World Trade Talks6Fast Reading IIEU and US Edge Toward Trade Deal8Unit 2 Settling Disputes—The WTO’s Unique Contribution11Fast Reading IIntegrated Negotiation16Fast Reading IILandmark WTO Agreement18Unit 3 Globalization and Its Impact on the Business23Fast Reading IPopulation and Globalization29Fast Reading IIWorld Bank Says Global Economy at Turning Point31Unit 4 Can Sino-US Trade Friction Be Solved by Appreciation of RMB?35Fast Reading IRenminbi Internationalization—A Delicate Issue40Fast Reading IIChina’s Economy Keeps 7.7 Percent Growth in 201342Unit 5 Don’t Fence Me Out!47Fast Reading IFree Trade Agreement Opens Door53Fast Reading IIEU Proposes Protection for Plastic Bottle Industry56Unit 6 China, Dumping or Not59Fast Reading IChina Seeks WTO Dispute Settlement with US65Fast Reading IIChina Urges EU to Drop Anti-dumping Duties on Bicycle67Unit 7 The Force Behind the Nike Empire71Fast Reading IWalmart and the Middle Class, Sinking Together76Fast Reading IIMilton Hershey Created a Successful Business andBuilt a Sweet Town79Unit 8 Regional Economic Integration83Fast Reading IChina ASEAN to See Closer Economic Ties89Fast Reading IIChina’s Silk Road Visions Bring Cooperation,Not Conflict, to Region91Unit 9 Environment, Trade, and Investment95Fast Reading IAnimal Trafficking: Wildlife Trade Crisis Talks Held99Fast Reading IIAll Over the World Responded to the Earth Hour Event101Unit 10 Negotiation Skills and Strategies105Fast Reading IBusiness Is Negotiation110Fast Reading IIFrench Negotiating Style113Unit 11 “Toyota” of China117Fast Reading IKodak to Slash 3,000 More Jobs as It Wraps up Overhaul122Fast Reading IIToyota to End Car Production in Australia by 2017124Unit 12 The Survival of the Old Brands129Fast Reading ICoca Cola Falls Short as Consumers Bypass Soft Drinksfor Healthier Options134Fast Reading IIPu’er: The Tea that Changed a County136Unit 13 E-commerce: Doing Business Online139Fast Reading IGoing Shopping? Go Global!144Fast Reading IITencent Shares Rise to Record on China South City Deal146Unit 14 China’s Door Now Wide-Open for Foreign Banks151Fast Reading IBank Gets Nod for Joint Venture156Fast Reading IIGlobal Banks Cautious on Shanghai Free-Trade Zone158Unit 15 Known Brands Acquiring Name Recognition163Fast Reading IHaier Plans to Set Up a New Plant in North India168Fast Reading IIICBC Buys Small US Brokerage Firm170Unit 16 Multinational Companies173Fast Reading IShares in Apple Rise After IPhone Deal with China Mobile178Fast Reading IILandmark Sold to Chinese Buyer180References184