图书信息

出版社: 上海社会科学院出版社; 第1版 (2011年4月1日)

外文书名: Chinese Financial Services A Marketing Perspective

ISBN: 9787807458135, 7807458135

条形码: 9787807458135

尺寸: 24.2 x 17.6 x 2 cm

重量: 522 g

作者简介

Dr. Kok-Boon Oh

Dr. Oh is a professional accountant and he has held finance and regional management positions with American and Asian multinational corporations in the Asia Pacific region. The positions he has held in these multinational companies include directorships on their boards, finance director, and general manager. Dr. Oh was formerly the Deputy Head of the Graduate School of Management at La Trobe University in Melbourne. He also teaches finance in the Master of Business Administration program in the Graduate School of Management.Professor Geoffrey Durden

Professor Durden has extensive teaching experience at the postgraduate and post experience levels, including MBA and Masters of Management. His major teaching interests are in International Marketing and Services Marketing. Professor Durden isan active rssearcher and he has published works in a number of international iournels. Professor Durden is the Head of the Graduate School of Management at La Trobe University in Melbourne,Australia.Professor Xuebin Chen

Professor Chert is the Director of the Institute for Financial Studies at Fudan University in Shanghai. Professor Chen is also an Executive Editor of Chinese Finance Review International journal published by Emerald. His research areas are corporate finance and strategy, private equity and venture capital, merger and acquisition.

内容简介

Part A provides an overview of the Chinese economy, financial

markets, demographics and the individual and corporate financial

service sectors. Part B covers the importance and role of

marketing in the dynamic and rapidly evolving Chinese financial

market with an introduction to the Seven-Ps of marketing and

their relevance to Chinese financial services marketing.Part C