Joyrich

Joyrich，是一个来自美国洛杉矶（LA）的美式街头潮流品牌，创立于2007年。1

其以“复古经典”为主要设计风格，主要涉及男装、女装领域，同时还有与Harry Potter、Tom Jerrry的联名系列，产品包括夹克、上衣、下装等。2

2023年5月，JOYRICH 发布2023夏季系列，延续了品牌的复古格调，以复刻经典为概念，带回品牌标志性的富乐熊Rock Teddy Bear经典系列单品。1

基本信息

外文名
JOYRICH
创意总监
Taka Okude
设计师
Leah Schmidt及David Melgar
地点
好莱坞

品牌简介

JOYRICH是由创意总监Taka Okude带领设计师Leah Schmidt及David Melgar以具国际观的视野发展品牌，设计概念混合了复古与前卫元素，强调创造品牌独特性和丰富多变的流行观点。

借鉴于各年代服装设计且融合了数种次文化精神本质延伸创造出新的Joyrich风格，让服饰多了一份趣味性也增添了休闲性以及丰富性，逐渐的这些独特流行艺术图案已经成为JOYRICH品牌印象，因此吸引了许多世界各地的歌手及名人成为品牌忠实爱好。

“Casual-rich” L.A. streetwear brand

With creative direction by Taka Okude and design by Leah Schmidt and David Melgar, the Joyrich brand is developed from an international perspective. The team’s mix of influences culminates with a “retro-future” flair inspired by iconic items of past generations to create the brand’s unique and characteristic Joyrich colorful pop textiles.

Drawing on a variety of design sources, Joyrich blends the essence of several styles to create balanced pieces that are always fun to wear and that suggest an aura of both casualness and richness. Layered upon this are pop art graphics that have become the trademark of Joyrich pieces, attracting musicians and celebrities around the world since arriving on the market.