基地简介

LOGO

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Under the Asia Media Research Center, City Image And City Branding Research Base is a research institute focusing on city image communication, city branding and city marketing. The research base brings together the experts on city image, city branding and city marketing from all around the world and the intellectual recourses from Universities to provide comprehensive and systematic service for local city image building and city branding. Meanwhile, the research base dedic ated to provide plat forms for worldwide media communication and international cooperation, and activities of international communication and culture exchange projects.

定位

·中国城市最可信赖的品牌与形象咨询顾问

·城市形象的媒体传播专家

·城市文化交流的国际使者

·帮助城市提升软实力和竞争力，推动城市可持续和谐发展，助力打造世界级的中国城市品牌。

研究方向、服务领域

1.城市形象传播的理论研究与实践（Research and Practice on City Image communication）

城市形象传播的理论研究是由来自中国传媒大学、美国密歇根州立大学等高校专家组成的专家研究组，对城市形象、城市品牌与城市营销进行专项研究。借鉴国外先进的区域品牌营销的理论体系，并结合中国本土特点，对城市形象核心要素进行科学的调研、分析、论证，以全新的思维来研究城市形象，最终形成城市形象定位、规划理论体系及城市形象传播的理论体系，助力中国城市树立城市品牌、提升城市形象、传播城市魅力。

城市形象传播的实践立足于科学的理论体系，为城市制定出切实可行的城市形象传播策略与品牌发展战略，并辅助政府进行相关部分的实施。

Through study, analysis on city image and city positioning, city image communication,the city branding and city image research base can provides scientif ic and efficient city image communication strategies. By making and executing communication strategies , the research base can help Chinese cities developcity branding and promote city image.

2.城市形象传播与品牌营销战略咨询（City Branding and City image consulting）

城市品牌营销体系是由中国传媒大学亚洲传媒研究中心、美国密歇根周立大学传播系共同开发的致力于城市形象传播与品牌营销的战略体系，该体系将为城市提供：

City image and City Branding System, aiming to develop the theoretical system of city branding and city image, was jointly developed by Asian Media Research Center of Communication University of China, Communication Department of Michigan State University. The systerm will provide：

·城市形象定位、规划、创意 Positioning the city'image

·城市形象系统设计 City Image System Designing