图书信息

书 名: 国际商务环境

作　者： 窦卫霖

出版社： 对外经济贸易大学出版社

出版时间： 2009年06月

ISBN: 9787811343663

开本： 16开

定价: 23.00 元

内容简介

《 国际商务环境(英文版)》的立足点在于为从事国际商务活动的人士提供具有实用价值的商务环境指南，其内容涵盖了国际商务活动所面临的最重要的环境因素。

作者简介

窦卫霖， 对外经济贸易大学英语学院 商务英语学系教授， 硕士生导师， 剑桥大学英语学院和美国 佛罗里达州农业 工业大学商学院访问学者。

主要研究方向为：语言与文化、 跨文化交流、 跨文化商务交流、商务英语教学等。

主持国家 社会哲学科学研究基金项目和教育部 人文社会科学研究项日。

在国内外 核心刊物卜公开发表专业论文二十多篇，主编书籍四本，翻译学术专著六部。

图书目录

Chapter One Background for International Business: An Overview 　　Text: Get Familiar with International Business 　　Words and expressions 　　Key terms 　　Notes 　　Summary of key points 　　Exercises 　　Case study: Ford Motor Company 　　Point-counterpoint: Will Warnings about the Safety of Chinese Products Reduce China's Dominance in Global Manufacturing and Trade? 　　Minifile 　　Webalert 　　Further reading 　　Chapter Two The External Environment of Business 　　Text: The Business Organization and Its Environment 　　Words and expressions 　　Key terms 　　Notes 　　Summary of key points 　　Exercises 　　Case study: Disney's Strategy in China 　　Point-counterpoint: Do Business Environment Reforms Have Great Impact on Poverty Reduction in Africa? 　　Minifile 　　Webalert 　　Further reading 　　Chapter Three The Internal Environment of Business 　　Text: Organization: the Internal Environment 　　Words and expressions 　　Key terms 　　Notes 　　Summary of key points 　　Exercises 　　Case study: Team-Based Structures at Saab Training Systems 　　Point-counterpoint: The Manager: Omnipotent or Symbolic? 　　Minifile 　　Webalert 　　Further reading 　　Chapter Four Political Environment Facing International Business 　　Text: The Changing Political Environment 　　Words and expressions 　　Key terms 　　Notes 　　Summary of key points 　　Exercises 　　Case study: Should Government Be Running the Railways? 　　Point-counterpoint: Can a Milwaukee Smoking Ban be Enforceable? 　　Minifile 　　Webalert 　　Further reading 　　Chapter Five Economic Environment Facing International Business 　　Text: The International Economic Environment 　　Words and expressions 　　Key terms 　　Notes 　　Summary of key points 　　Exercises 　　Case study: Chinese Firm's Incentives for Foreign Acquisitions 　　Point-counterpoint: Helping Developing Nations: Aid or Trade? 　　Minifile 　　Webalert 　　Further reading 　　Chapter Six Cultural Environment Facing International Business 　　Text: The Challenge of Crossing Cultural Boundaries 　　Words and expressions 　　Key terms 　　Notes 　　Summary of key points 　　Exercises 　　Case study: How Do You Throw Your "Meishi" 　　Point-counterpoint: Does International Business Lead to Cultural Imperialism? 　　Minifile 　　Webalert 　　Further reading 　　Chapter Seven Social Environment Facing International Business 　　Text: Society and Business 　　Words and expressions 　　Key terms 　　Notes 　　Summary of key points 　　Exercises 　　Case study: B&Q in China 　　Point-counterpoint: Are Clawback Clauses Really a Necessary Evil? 　　Minifile 　　Webalert 　　Further reading 　　Chapter Eight Legal Environment Facing International Business 　　Text: Legal System in International Business 　　Words and expressions 　　Key terms 　　Notes 　　Summary of key points 　　Exercises 　　Case study: Sweatshop Economies 　　Point-counterpoint: Should the America Impose Religion on Secular Law? 　　Minifile 　　Webalert 　　Further reading 　　Chapter Nine Ethical Environment Facing International Business 　　Text: Business Ethics and Corporate Codes 　　Words and expressions 　　Key terms 　　Notes 　　Summary of key points 　　Exercises 　　Case study: Nestle Infant Formula 　　Point-counterpoint: Is It Ever Acceptable to Pay a Bribe in Business? 　　Minifile 　　Webalert 　　Further reading 　　Chapter Ten Technological Environment Facing International Business 　　Text: Changes in Technological Environment 　　Words and expressions 　　Key terms 　　Notes 　　Summary of key points 　　Exercises 　　Case study: India: A New Tiger Economy? 　　Point-counterpoint: Different Viewpoint on Information Technology Forum 　　Minifile 　　Webalert 　　Further reading 　　Chapter Eleven Global Change and Challenges of the International Environment 　　Text: Global Environment of International Business 　　Words and expressions 　　Key terms 　　Notes 　　Summary of key points 　　Exercises 　　Case study: Can Market Mechanisms Reduce Global Climate Change? ... 　　Point-counterpoint: Is Regional Planning the Solution, or the Problem? ..- 　　Minifile 　　Webalert 　　Further reading 　　……

编辑推荐

《国际商务环境(英文版)》为对外经济贸易大学出版社出版。