Trout on strategy
With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.
基本信息
- 外文名
Trout on strategy
- 出版社
McGraw-Hill
- 出版时间
2004-5-1
- 作者
TROUT
- ISBN
0071437940
图书信息
（特伦特论战略）（英文原版）
作者：TROUT 著
出版社：McGraw-Hill
ISBN：0071437940
印次：1
纸张：胶版纸
出版日期：2004-5-1
版次：1
内容提要
With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.
目录
Preface
1 Strategy ls All about Survival
Fishing for Dinner
Going to Dinner
An Explosion of Choice
The Law of Division